OUTBOUND MARKETING

Question: OUTBOUND MARKETING 

Answer:
           Outbound marketing is the traditional form of marketing where hoarding boards, TV ads, radio, print media are used to reach the consumers.
Using physical media makes outbound marketing costlier. This technique is beneficial when used along with Inbound Marketing produces effective and efficient results. Not only this, outbound marketing us beneficial for local promotion.
A local shop will be better promoted through print ads and flyers rather than social media. Once you have made your presence known through outbound marketing, you can inbound marketing for further and long lasting reach.
The outbound Marketing covers the following technique-
1) TV Ads
2) Digital Hoarding
3) SMS
4) MMS

INBOUND MARKETING

Question: INBOUND MARKETING 

Answer:
            Inbound marketing is the technique of using content marketing, social media marketing and search engine optimization to promote services and products to the customers.
Inbound marketing provides the customers and improves experience and gain trust by supplying valuable information. It is also cost effective compared to outbound marketing because any content uploaded on the internet stays forever and can bring traffic today, tomorrow or for many days after.
Inbound marketing helps in fueling the search engine optimization of the site and generates leads.
Inbound Marketing covers the following techniques-
1) SEO(Search Engine Optimization)
2) SEM(Search Engine Marketing)
3) SMO(Social Media Optimization)
4) SMM(Social Media Marketing)
5) PPC(Pay Per Click)
6) Messanger Marketing
7) Content Marketing
8) Email Marketing
9) Affiliated Marketing
10) Classified Marketing

DIGITAL MARKETING

Question: DIGITAL MARKETING 

Answer:

          Digital marketing is the term that refers to advertising on the digital channels and devices. It is an essential form of marketing today as the number of Internet users is increasing exponentially on a daily basis. All the businesses whether old or new leverage the digital platforms like social media channels, emails, smartphones to reach their prospective customers.  Marketing is all about connecting with your customer at the right time, and right place and a large fraction of them are available on the Internet.

The most common types of digital marketing examples are:

1.    SEO: The most sought term amongst the digital marketers is SEO, i.e., search engine optimization which helps to improve the ranking of a website on the search engines.

2.    Content marketing: The process of creating and promoting content to generate brand awareness, traffic, lead generation, and customers.

Examples: Blogposts, infographics, ebooks, and whitepaper.

3.    Social media marketing: It involves promoting the brand through the available social media channels to drive traffic to the website, target more customers and generate leads.

4.    E-mail marketing: The use of the email platform to inform the potential customers about the latest updates about a product, new discount offers, and events and direct customers to the business website. It may include blog subscriptions, follow-up emails, customer welcome emails, and newsletters.

Digital marketing is an essential form of marketing because unlike the offline marketing techniques it provides you with numbers in real-time to see how your marketing efforts are faring in the market.